Skin Care Routine: A survey showed that a significant majority of millennials (63%) and Gen Z (57%) prioritize skin care.1 That's great news... unless you're using too many products, making your routine unnecessarily complicated. How many products do you actually need for a good basic routine? Is it possible to apply too much skincare? Find out the answers to these questions and the essential steps to achieve radiant, healthy skin.
Summary
With the multitude of skincare products available on the market, it can be difficult to find the right routine for your skin. Between serums, toners, eye creams, exfoliants, and trends like "slugging" and "double cleansing," it's easy to get lost. However, a good beauty routine doesn't have to be complicated. According to the American Academy of Dermatology (AAD), "less is more," and we firmly believe this too. In this guide, we'll provide tips and information on skincare routines, show you why less can be more, and help you find the perfect routine for your skin type.

Skincare Routine: How to Use It
- Your skincare routine is when you use your favorite skincare products. Applying them in the correct order is essential: start with products with the lightest texture and finish with richer creams.
- Many people think a good skincare routine is complicated and expensive, but that's not the case. In fact, you only need three products: a cleanser, a moisturizer, and a sunscreen.
- Strictly following your skincare routine, morning and evening, can have many positive effects on your skin. You'll reduce skin problems, strengthen your skin's natural protective layer, and maintain hydrated, healthy skin.
- Every skin is different. It's therefore important that your skincare routine truly suits you. Consider your skin type, preferences, age, and lifestyle.
What is a good basic routine?
A good basic routine, also known as "skinimalism," involves simplifying your skincare while still seeing noticeable improvements in your skin. It's about recognizing your skin's needs and taking care of it with products that support your skin's natural protection. The idea is to focus on what your skin truly needs.
Why is a good basic routine important?
Throughout the day, your skin is exposed to all sorts of challenges, such as pollution, sunlight, and changing weather conditions. Added to this are stress, skin aging, medications, and hormonal fluctuations, all of which can take their toll. While you can't control everything – think of your genes and environmental factors – a consistent skincare routine can make a big difference. Such a routine protects your skin against factors like UV rays, keeps your skin hydrated, and promotes healthy, radiant skin in the long run.
What does a basic skincare routine look like?
According to dermatologist Dr. Marisa Garshick, the essential products are always a cleanser, a moisturizer, and sunscreen. Use these basic products daily to give your skin what it needs.
Learn more about these fundamental steps and discover whichCeraVe productsare perfect for a minimalist routine.
1. Cleanser
The first step of any routine? Cleansing. Afacial cleanserremoves all dirt, oil, and makeup to keep your skin fresh and clean. Dermatologists recommend washing your face twice a day (and after sweating) with lukewarm water. A good cleanser leaves your skin clean and fresh, without a tight feeling.
CeraVe's fragrance-free cleansers have been developed in collaboration with dermatologists. Not only do they clean very effectively, but they also contain three essential ceramides that keep your skin's moisture barrier in perfect condition.
Must-try: CeraVe Hydrating Cleansing Cream
OurCeraVe Hydrating Cleansing Cream is the ideal starting point for your skincare routine. Thanks to a combination of ceramides and hyaluronic acid, this cleanser is ideal for your morning and evening routine. It cleanses your skin without leaving it tight or dry.
2. Face Cream
After cleansing, it's time to apply a face cream. This step is essential for everyone, but it's important to choose a moisturizer suitable for your skin's needs. This will help hydrate and nourish your skin without causing excess shine or acne breakouts.
Choose a fragrance-free cream that won't clog your pores ("non-comedogenic"). Ingredients such as ceramides, hyaluronic acid, and niacinamide are very beneficial for the skin. CeraVe'smoisturizers hydrate, retain moisture, and help restore the skin's protective barrier. Apply your moisturizer twice a day, morning and evening.
Morning: CeraVe Facial Moisturizing Lotion SPF30
UseCeraVe Facial Moisturizing Lotion SPF30 after cleansing. This cream protects your skin from UVA and UVB rays and keeps it hydrated, all in one step. Thanks to ceramides, niacinamide, and hyaluronic acid, this cream is a true ally for your skin.
Evening: CeraVe Facial Moisturizing Lotion without SPF
In the evening, applyCeraVe Facial Moisturizing Lotion. This cream is designed to hydrate your skin and restore your skin barrier while you sleep. Fragrance-free and containing niacinamide, it soothes your skin, while ceramides and our MVE technology ensure hydration throughout the night.
Sunscreen
Sun protection is essential for protecting your skin. It protects your skin from sun-related risks, including sunburn and the risk of skin cancer. That's why it's important to apply it daily, even on cloudy days. Choose a broad-spectrum sunscreen, meaning it protects against both UVA (which causes wrinkles) and UVB (which causes burns) rays.
There are different types of sunscreens, from tinted sunscreens to day creams that also protect the skin from the sun. Our advice? Opt for a non-comedogenic, oil-free sunscreen with an SPF of at least 30.
TheU.S. Food & Drug Administration (FDA) gives the following advice:
- Apply your sunscreen every two hours;
- Use water-resistant sunscreen if you're swimming or sweating a lot;
- Seek shade whenever possible;
- Protect your eyes with a good pair of sunglasses;
- Wear a wide-brimmed hat and choose sun-protective clothing.3
Adopt a Regular Routine
Consistency is key to a good skincare routine. A golden tip: choose a simple routine that you can stick to even on the busiest days. By making it easy for yourself with simple basics, you increase the chances of sticking to your routine.
Save Time with Your Daily Routine
By sticking to the basics, you'll make things easier for yourself. Especially if you're new to skincare, you'll find that a simple approach makes your routine much more manageable.
Helps Strengthen the Skin Barrier
The skin barrier, also known as the stratum corneum, protects the skin by preventing moisture from escaping and harmful substances from entering. Using too many different products can irritate your skin and damage the skin barrier. Signs of a weakened skin barrier include irritation, redness, flaking, or increased sensitivity. A simple routine helps keep skin calm and the skin barrier healthy.
Good to know: CeraVe skincare products contain three essential ceramides, designed to strengthen and restore the skin barrier.
For Sensitive Skin
People with sensitive skin often react more strongly to skincare products, which can lead to irritation and burning sensations. 60-70% of women and 50-60% of men experience these problems.4 Do you notice that your skin reacts strongly? If so, try using fewer products or ingredients.
Tip: (skincare routine)
If you want specific advice tailored to your skin type, it's best to make an appointment with a dermatologist. A dermatologist can not only help you establish a basic skincare routine but also give you personalized advice that is truly suited to your skin.